![]() Otherwise, it wouldn’t be trusted by so many people. Disadvantage #1: Free trial available only after sharing payment detailsĪs a platform with several million users, Hootsuite is undoubtedly worth its value. You can also connect a feature called Panoramiq Multiview, which allows you to track all brand mentions on Instagram (a similar tool is available for other channels, too). For instance, if you connect your Instagram account, you can schedule carousel posts. ![]() On top of that, integration with each social media platform has unique features. You can schedule posts across multiple networks, collaborate on the content schedule with your teammates, and interact with your followers via Social Inbox – a tool that collects all incoming DMs from your social media accounts. This feature helps social media managers run all profiles from one dashboard. You can also use the learning center with useful tutorials: And, if you get stuck somewhere, a friendly chatbot is there to guide you. If you look at the screenshot below, you will see that it’s very easy to jump between the features, browse your media assets, and schedule posts for the entire month ahead. Indeed, its dashboard has a very user-friendly interface. Later describes itself as a visual platform. Besides, users themselves point out several pros and cons of both platforms. However, since it’s a comparative article, we need to put these two solutions against each other. Both these platforms have the primary functions of content planning and scheduling, analytics, and brand monitoring. Later: Advantages and DisadvantagesĪs you might have noticed, there is little difference between Later and Hootsuite in terms of the features they offer. As of November 2021, you can also schedule emails and compare mention volume benchmarks, which helps understand how social media users see your brand. You can connect it to messengers like WhatsApp and manage live chat for more scalable customer care. ![]() Hootsuite integrates with Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest, and TikTok. It helps you plan and schedule posts, interact with your followers, track social media performance, manage organic and paid content, run ads, and improve your online presence altogether.Įssentially, Hootsuite is a marketing toolkit with the following features: Hootsuite is a social media management solution with a user-friendly interface.
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